Cantillon: a beautiful brewing bubble
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I'd rather be down the pub
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| First sunny day in the new flat so I took a stroll across the park to one of my favourite Brighton pubs, the Three Georges. I phoned up first to see if they were open and serving food. Most of the pubs around here close during the day and most of the rest don't do lunch. Not only was the Round Georges doing lunch, it was doing an excellent good value lunch: I had fennel-salted pork chop with root vegetable mash and savoy cabbage, washed down with a pint of Harvey's Best, and a decent amount of change from a tenner. There was something deeply satisfying about the dish. It called to mind a seminal essay by the great anthropologist Mary Douglas titled 'deciphering a meal' in which she argues that meat and two veg on a plate symbolises the secure familial triangle of mother, father and child. Though I can't remember which is which. Anyway it was bloody good. The only problem was that for most of the time I was the only customer in the pub, and I was certainly the only one enjoying the food. My spend wasn't even enough to cover minimum wage for the two visible members of staff. It's tragic. Elsewhere* I've argued that we need a new campaign, a campaign to prise workers away from their crumb-encrusted, coffee-stained desks and into the pub for a proper lunch. For the Round Georges, and every pub making this kind of wonderful effort, such a campaign could not be more urgent.*http://www.philmellows.com/PhilMellows_Diary_15_06_10.htm |
| So the government intends to legalise something that's already legal. I'm no mathematician but as far as I can tell, and nobody has ever corrected me, pubs can already serve a two-thirds pint by adding a third of a pint to another third. It could be yet another case of a government wanting to be seen to be doing something. Anything. Or it could be a serious attempt to encourage the two-thirds pint as an option for those in a quandary about whether to have a half or a pint. Publicans, too, might well welcome the extra flexibility. The more cynical, or possibly sensible, among them may see it as a way of improving profit margins on a low-margin product by charging the same, or nearly, for two-thirds of a pint as they do for a pint, making up the value with the more stylish glass that's easier to achieve in a smaller size. But there we hit the first obstacle. Outside of beer festivals I've never seen a two-thirds of a pint glass. Someone is going to have to produce them, and someone is going to have to buy them on the chance that the new size will be welcomed by the drinker. And what are we going to call it? In Australia, where the two-thirds pint is standard, it's called a schooner. But so are the funny-shaped glasses they used to serve sherry in before sherry didn't become fashionable. No doubt we'll come up with something should the idea prove a hit. But I'm not holding my breath. Schooner? Schooner? Or schooner? |
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You might have noticed a new stat flying around suggesting that, on average, 52% of a pub's takings now come from food. This is plainly wrong. A business that's 50% food is not an average pub, and is still numbered among a small minority. Nevertheless, 'dry take', as the trade calls it, is certainly becoming more important. Only today Mitchells & Butlers, the biggest managed pubco in the country, announced it had sold off 333 pubs that were, to sum it up, too wet. M&B has found selling food is more profitable than selling drink, and that's even more true for the majority of pubs that are leased or tenanted and can make very little out of beer because of the 'tie' which forces them to buy it at an inflated price from their landlord. Despite that someone has bought those 333 wet pubs, the vast majority of pubs continue to be wet-led, and even gastropub operators know that they need a substantial drinks trade in order to generate the informal pub atmosphere those who come to eat are looking for. To survive today, pubs have to be more than boozers. But drink, specifically beer, is still at the warmly beating heart of what makes a great pub. |
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Above: Black Country pork scratching by Ace |
| I'm a big fan of WiFi in pubs, as I've already gone on about (http://www.philmellows.com/PhilMellows_Diary_13_04_10.htm). But I can see why some licensees aren't keen. I was reminded about that by a story from Los Angeles about a backlash by coffee shops - the pioneers of free WiFi (http://articles.latimes.com/2010/aug/08/business/la-fi-cafe-wifi-20100808). Apparently, in California some are now switching it off, fed up with customers being glued to their laptop screen and not buying food and drink. This is the worry you hear from publicans over here. It's a consideration, but I think they're wrong. One of the most successful pub managers in the land, Osh Rogers, who runs the Ship in Wandsworth and the Orange Tree in Richmond for Young's, once told me that he's not selling food and drink, he's selling time. Think of it like that and you might feel a little more relaxed about giving people another reason to spend their time at your pub. |
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| At Brighton Pride yesterday I looked on as a young woman, almost certainly under 18, tried to open a bottle of beer with her teeth. I always carry a bottle-opener on my key-ring (it's a nice brass number, branded Wojak, a Polish super-strength lager) so I went over to offer assistance. She gratefully accepted. It only struck me later that I could have been accused of facilitating an under-age drinker. But I still reckon I did the right thing. It was a case of her consuming alcohol or breaking a tooth as far as I could see. The very definition of a harm reduction strategy. |
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I expect everyone's already blogged on this? Oh well, never mind. I was away. I missed it. I might say something nobody's said yet. You never know.
The email I got about BrewDog End of History (55%abv, £500 for a 330ml bottle) says "the most shocking feature is the beer's unique stuffed-animal bottles - an intentionally eye-brow raising statement to lift the veil on the mass market beer industry". Ah, so it's agitprop. To judge it on its own terms, then, does it "lift the veil on the mass market beer industry"? Now I'm not a fan of the mass market beer industry but I missed the bit where it stuffed squirrels. Or am I being too literal? Is it the sheer exclusivity of End of History that critiques mass production? Perhaps the name holds a clue. The End of History is a book-cum-theory by Francis Fukuyama that said that now we've done away with communism everything will be all right. Well, he got that wrong. Oh, I give it up. Can't be arsed. They've all sold out now, anyway. Here's a picture of furry animals with bottles stuffed down their throats. |